Your teams are capable. Your people are smart. But delivery is unpredictable, costs are rising, and technical decisions keep creating problems instead of solving them. This is a systems constraint, not a people problem.

I’m Martin Hinshelwood. I work with leaders and managers to identify the constraint preventing delivery, then remove it. You get measurable improvements in cycle time, predictability, and engineering leverage. Your organization builds the capability to sustain results after I leave.

I work with senior managers and engineering leaders accountable for delivery outcomes, not roles focused on project coordination or process administration.

What's Blocking Your Delivery?

Missed deadlines, rising costs, and stalled initiatives usually trace to one of three places. Start with the problem that describes your situation:

DevOps: Delivery Isn't Getting Faster
If you're adding resources but delivery isn't speeding up, or technical decisions keep getting revisited.

AI: Pilots Impress But Don't Stick
If AI pilots impress but don't stick, or teams can't agree on what success looks like.

Scaling: Growth Is Creating Friction
If growth creates more meetings than output, or decisions get pushed up instead of made.

Not sure? Read insights to clarify what you're seeing, or book a diagnostic conversation to identify what's blocking you.

Organizations I've Worked With

Senior leaders at these organizations engaged me to diagnose and address delivery constraints.

What You Get

Evidence-based diagnosis: I find the actual constraint limiting delivery, not the symptoms everyone complains about.

Technical leadership: I work directly with engineering leaders to make better architectural, process, and organizational decisions that compound over time.

Measurable outcomes: Shorter cycle times, lower defect rates, reduced coordination cost, reliable delivery of committed features.

Sustained capability: Your teams learn to diagnose and solve delivery problems without ongoing consultant dependency.

Martin is extremely knowledgeable and experienced in helping teams become more agile and adopt DevOps practices especially around the Microsoft Azure platform and VSTS / TFS. But he is not limited to that stack with plenty of experience with competing and complimentary technologies. He explains things clearly and gets rid of any 'smoke and mirrors' to show how any team can make small improvements to improve how they work. He is one of the leading MVP's globally for DevOps and someone myself and my colleagues in the Azure product group trust to give us honest and insightful feedback.

Investment

Typical engagements run 10 to 90 days and are structured around measurable outcomes rather than time.

What This Prevents: A single delayed quarter costs £2M-£5M in missed revenue. Failed platform migrations cost £500K-£2M in abandoned work. Poor technical decisions compound quarterly, accumulating 15-25% additional operational cost year on year. One prevented failure pays for the engagement multiple times over.

What You Gain: Restored predictability lets you commit to revenue forecasts with confidence. Reduced coordination cost frees engineering capacity for value work. Better technical decisions reduce future cost and increase strategic optionality. The return shows up in shorter cycle times, lower defect rates, and reliable delivery of committed features.

Cost of Inaction: Organizations that delay face 20-40% of engineering capacity lost to coordination overhead, quarterly targets missed by 15-30%, technical debt accumulating at 3-5x feature development rate, and 40-60% of strategic initiatives failing to deliver expected value.